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New The Hockey News: My thoughts on the bazillion trinkets you can buy to get better at hockey.
There’s a lot to write about from my trip with Easton to Minnesota, the majority of which will be turned into columns, but something I have to share:
A few weeks ago I wrote about stick sponsorships with players, using the extent of my knowledge on the topic, which was simply experience. Obviously, I have none at the NHL level. But after hanging around a guy who is the stick rep for eight NHL teams, I learned some cool things.
Remember when I wrote that a guy like Crosby (or whoever) can use whatever skates they want despite sponsorship ties, and get them to look like RBK (or whoever’s) new product? Then some guy left one of my all-time favourite comments about the ridiculousness of that statement?
Well, I was right about that. I was told a few names of guys around the league using different skates than what it looks like on the outside. So, y’know, eat that, it’s a fact.
Basically, they try to custom out the boot they want their player to wear, and if they can’t get it to where the player likes it, they prepare another company’s skates (or at least another companies specs) to look like one of their own.
Ooo, one more interesting tidbit before I get back to other work: I’m writing about this tomorrow, but the most intersting thing about stick sponsorships is how little guys accept to use a company’s stick. Like, $10-15,000 dollars is enough to limit their choices to one brand when they make a million bucks a year. A certain player accepted seven grand to use Trilage sticks before bailing and having to repay the money.
Back to work here – it’s gonna be a busy week!