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Today’s Column: Stick Sponsorship Follow-up

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New Puck Daddy: The details on stick sponsorships, as relayed to me by somebody in the know.

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6 Responses to “Today’s Column: Stick Sponsorship Follow-up”
  1. AiH says:

    My stick is available for sponsorship.

  2. ms.conduct says:

    <3 AiH… hahaha….

  3. TheOldefirm says:

    “We need a man who’s willing to get a tattoo on his stick. Have I got the right man?”

    There was an interesting comment on another Puck Daddy article that was speculating on the effectiveness (or lack thereof) of the NHL’s new concussions policies. The writer was making the point of just how much money is involved in getting NHL stars to expose their product. It would be interesting to explore how influential equipment manufacturers are with the NHL.

  4. Richie says:

    Judging by how prevalent their brand is I’m guessing either RBK has the biggest chequebook or they have nudey pics of Bettman.

  5. mikeb says:

    Richie

    I suspect that RBK being everywhere has a lot to do with being attached to Sid and Ovie, and not being attached to any other major sports league. I’m sure Nike could make a bigger offer if they were interested (they used to make jerseys and equipment for the league) but they probably aren’t. They divested themselves of their hockey assets a while ago. RBK meanwhile has been buying them (KOHO, Jofa, CCM (Ovie), Heaton, etc.) so I guess they see room for growth in the market.

  6. Dwight says:

    …this is one of the reasons hockey companies struggle to make money. You can’t pay everyone, but some companies feel compelled to do so. At the end of the day, it’s the performance of the stick that matters.

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